Using video in social media marketing campaigns
The challenge
Social Advisors provides social media marketing content including tweets, blogs and video, all aimed at the intermediary market. They needed a regular and consistent supply of video content and needed a partner who could both produce video and write content suitable for their target market.
The solution
Just90 revceive a weekly brief on the topic to be covered, write the script, get it approved, and produce the video. Reliable delivery of content, speed and quality are critical success factors.
The feedback
We use video as a communication tool as that’s what the market wants and it’s an accepted format. You only have to look at our download figures to see that they are a success.
Working with Just90 has been both painless and effortless. It really sounds a cliché but they are a joy to work with. From the brief we provide, they have the ability to skilfully turn this into a script – given that each video is less than 90 seconds, this is a hard thing to do well.
What’s more, Just90 seem to really understand the Financial Services market and part of the delight of working with them is that they pretty much get it right first time, every time. This means that it’s one less thing for me to worry about.
Would I recommend Just90? Unequivocally yes but that said I want them to stay as my best kept secret!
Simon Harvey, Social Advisors