Spreading the word worldwide
The challenge
Procter and Gamble wanted to pass on simple information in an engaging and entertaining format that employees can digest in their own time, as they struggle with attendance at events due to staff being busy or in meetings.
The solution
A series of 15 Just90 videos to distribute to 100,000 employees worldwide.
The feedback
We’re launching a video each week and have had extremely positive feedback due to them being professional but at the same time, not over the top. The messages in the videos were about cost savings so a flashy video wouldn’t have worked. What’s more, the 90 second time span is so important as it’s just enough to keep the attention span but give them all of the relevant information.
Using Just90 was super. We were really pleased with how fast things were turned around – between 24 and 48 hours! The costings menu was also very transparent so we were always clear about what it would cost. We’re already looking to produce more videos in the near future with Just90 as there’s so much opportunity for this so we’ll definitely be using them again!
Michele Hughes, Head of Global Business Services in Europe at P&G