Supporting an induction programme
The challenge
EDF Energy is one of the largest UK home and business energy suppliers and needed to improve the impact of a nationwide and substantial induction programme for thousands of staff and to ensure that new employees could appreciate the range and role of the group.
The solution
Videos by each of the directors of the main business units explaining the purpose and goals of their businesses.
The feedback
This is a simple idea but incredibly effective. I worked with the guys at Just90.tv as part of our internal engagement process to promote the EDF Energy Campus. 90 seconds is a great discipline in which to get your point across without losing your audience’s attention. The possible applications are limitless!
Tony Bryant, EDF Energy